Start Your Kidswear Dream the Right Way—With a Brand That Actually Feels Like You

Perfect for moms with big dreams and no roadmap—this is Part 1 of a 3-part journey to create the foundations of the baby & kidswear brand you’ve been imagining.

Does this sound like you?

You’ve been dreaming of launching a kidswear brand, but every time you sit down to start, you feel overwhelmed and stuck in research mode.
You have so many ideas, but you’re not sure which direction to take—or if any of them will actually work.
“What if I get this wrong?” and worry that you’ll invest time and money into something that won’t succeed.
You wish someone could break it all down for you in a simple, step-by-step way—so you can actually start making progress.
You’re juggling family, work, and daily life, and you need a roadmap that doesn’t waste your time or energy.
Deep down, you know you’re meant to do this—but you just need the right guidance and support to finally take action.

What if things could be different?

Imagine this...

You finally have a clear roadmap—knowing exactly what steps to take to turn your kidswear dream into reality.
Instead of second-guessing yourself, you feel empowered to move forward, knowing you’re building a strong foundation.
You feel a sense of momentum and purpose, because you’re finally taking action on your dream.
You have a crystal clear brand identity and strategy, making it easy to communicate with designers, manufacturers, and suppliers.
No more endless Googling or overwhelm—just a simple, step-by-step plan that fits into your busy life.
You’re building something meaningful—a brand that reflects your creativity, passion, and values.

Best of all, you’re no longer just dreaming—

you’re officially on your way to launching your kidswear brand!

Hi, I’m Lucía Sanguinetti-Jonescheit—fashion & textile designer and mom of two little ones with a passion for helping other creative moms turn their baby & kidswear brands dreams into reality.

If you’re finding yourself nodding along to all this, you’re not alone…

This mini-course was born from years of working as a Freelance Kidswear Designer with moms just like you—creative, passionate, and full of ideas, but unsure where or how to begin.

I’ve seen too many women with big dreams for their kidswear brand give up before they even get started—overwhelmed, discouraged, or convinced they need it all figured out from day one.

That’s exactly why I created this 3-part series: to give you a simple, encouraging place to start. A way to take those first few steps with clarity, confidence, and support—without burning out or second-guessing yourself.

Because your dream matters. And you don’t have to do this alone.

Which is why I’m so excited to introduce:

Part 1 of the Kidswear Brand Foundation

Mini-Course Series:

Shaping Your Kidswear Brand’s Identity.

In this self-paced course, you’ll lay the groundwork for a brand that’s built to last—not just in visuals, but in meaning. Through guided lessons and reflection exercises, you’ll gain the clarity and direction you need to confidently move toward design, production, and beyond.

This is your first aligned step toward building the kidswear brand you’ve been dreaming of.

Here’s what you’ll get when you join:

A Clear and confident

Brand Identity

You’ll finally define what your brand stands for—beyond just cute clothes. Discover how to craft an identity rooted in purpose, meaning, and values that parents connect with on a deeper level.

Your Personal WHY,

Defined and aligned

I’ll help you uncover the heart behind your brand—why you're doing this—and turn it into a mission statement that inspires action, guides decisions, and keeps you grounded.

Your Signature Brand Personality & Voice

Is your brand playful, nurturing, or bold? You’ll shape your brand’s personality and tone so that every caption, product description, and Instagram post sounds unmistakably like you.

Your Core Values that Attract the Right Customers

You’ll identify the values that matter most to you—and learn how to infuse them into everything you create, so your customers feel emotionally connected and deeply aligned with your brand.

A Story That Builds Trust

and Connection

Learn how to share your brand and personal story in a way that feels natural and true to you—so your audience understands who you are, what you believe in, and why your brand exists.

The Confidence to Move Forward with Intention

No more second-guessing every detail. You’ll leave this course with a clear foundation and the confidence to keep building your brand—with clarity, consistency, and heart.

take the first step today

Join beta for just 47€

“Lucía made our thoughts come to life!

She was able to translate our ideas into a design that we love!”

— Tanya, UK

"You will not be disappointed if you decide to work with Lucía. She is knowledgeable and talented at what she does."

— Jamie, USA

"Lucia is a true professional, and such a pleasure to work with. Count yourself lucky

if she's available to take on your project."

— Gina, CANADA

Still on the fence about it?

100% Satisfaction Guarantee

**If you join and feel that it’s not the right fit for you, here’s what I’ll offer you:**

a full refund within the first 14 days of the program. I'm confident that you’ll find immense value in the course, but if for any reason it doesn’t meet your expectations, I want you to feel completely at ease knowing you’re backed by our risk-free guarantee. Your satisfaction is my priority, and I'm here to help you take the first steps toward building your kidswear brand with confidence!

FAQs

Is this course only for baby and kidswear brands?

Yes—and that’s exactly what makes it so unique. There are lots of courses out there about starting a fashion brand, but most of them are broad, generic, and don’t speak to the specific challenges (and opportunities) that come with creating clothes for babies and kids. This course was designed especially for creative moms and aspiring founders in the baby and kidswear space. Every lesson, every example, and every prompt speaks directly to your world—whether it's designing with comfort and safety in mind, connecting with parents through values, or building a brand that appeals to both the buyer (parents & caregivers) and the wearer (the little one!). If you're dreaming of launching a meaningful, thoughtful kidswear brand—this is where you start.

What exactly will I learn in Part 1 of the mini-course?

In Part 1, you’ll learn how to shape your brand’s identity from the inside out. That includes defining your purpose, vision, values, brand voice, personality, and story—so you can build a strong foundation before jumping into design, marketing, or production.

Is this course right for me if I don’t have a name or logo yet?

Yes! In fact, this course is designed especially for you. We’ll guide you through choosing a meaningful brand name, defining your brand personality, and laying the groundwork for visuals like your logo and website.

Do I need to have a business or product idea before starting?

Not at all. If you have a dream, a notebook full of ideas, or just a spark of inspiration—this course will help you bring it into focus and move forward with confidence.

How long will it take me to complete the course?

You can complete the course over 3 weeks, but it’s totally self-paced. Each module includes short, focused video lessons, reflection prompts, and workbook activities. You can take your time or binge it in a weekend—whatever fits your life right now.

What format is the course in?

The course includes a mix of bite-sized video lessons, a beautifully designed workbook, and optional prompts to use with ChatGPT for deeper support. You’ll also have access to downloadable templates and examples to help guide your process.

Is this just theory or will I actually take action?

This is 100% an action-focused course. Every lesson is designed to help you make real decisions and build real parts of your brand. By the end, you’ll have a foundation you can confidently hand to a designer, copywriter, or manufacturer.

What if I get stuck or have questions?

You’re not alone! You’ll have the option to book a 1:1 feedback session with me for personalized guidance, or join the waitlist for group coaching/Q&A sessions if you’d like extra support.

Will I be ready to launch my brand after this course?

Not quite yet—and that’s okay. This is Part 1 of a 3-part series, designed to guide you step by step through the entire brand-building journey. By the end of Part 1, you’ll have a strong, aligned brand identity—your purpose, values, story, and voice—all clearly defined. From there, Part 2 will help you connect that brand with the right audience and aesthetic, and Part 3 will guide you through preparing for design and production. Think of this as laying one solid brick at a time—so when it’s time to launch, your brand is built to last.

I’m a busy mom. What if I fall behind?

I get it—life happens. That’s why you get lifetime access to the course materials. You can revisit the content anytime, at your own pace, and pick back up whenever you’re ready.