Stand Out in the Kidswear Market—Know Who You’re Designing For

Understand your audience, carve your niche, and create a look that captures hearts and sales.

In Part 2 of our 3-part Foundation Course, I’ll guide you through defining your ideal customer, analyzing your competitors, and developing a signature design aesthetic that makes your brand instantly recognizable.

Join the waitlist to be the first to know when registration opens!

Identify exactly who you’re designing for—both the parents buying and the kids wearing—so your products connect emotionally and practically.

Learn how to analyze your competitors, spot opportunities, and carve out a unique space in the kidswear industry.

Develop a cohesive look and feel that reflects your values, resonates with your customers, and makes your brand instantly recognizable.

By the end of this course, you’ll:

- Know exactly who your brand serves—and how to reach them.

- Have a clear market position that helps you stand out from competitors.

- Define your brand’s aesthetic so your designs feel consistent, authentic, and ready to grow.

Ready to find your place in the kidswear market?

mom starting a kidswear brand

Calling all Artists, Creatives & Crafters!

Don’t let the administration side of your business drown out your creativity. Focus on your zone of genius and use templates for the rest!


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And you’ll first access plus a free [bonus] when my new [course/workbook/offer/membership] launches!

© Copyright 2025 Lucia Sanguinetti-Jonescheit - Freelance Kidswear Designer